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Execute your short-term 

swing trading and day 

trading system flawlessly 



Remove the emotional habits 

preventing your success with 

an optimized self-concept 

Optimize your Self-Concept and make better trades


Entering and exiting your trades in a way that grows profits isn't easy.  With every trade you only have one opportunity to follow your plan. You must grounded, clear about your plan without allowing your emotions to create confirmation bias. Attempting to enter and exit a trade without changing the automatic thoughts, feelings and actions that cause confirmation bias can waste years trying to become the kind of trader that fully take advantage of the skills and knowledge you already have. 



If you have a great trading system but not making money consistently, what do you do?


With so much to track, and so much at stake it's hard not to become compulsive, irrational, erratic or undependable. 


Most traders try to change their thoughts, feelings, or behaviors without using the mechanics that cause their automatic responses.


At selfconcept.com, you'll be able to evolve as a trader at your fastest pace. This gives you decades of productive change condensed into a single year of self-concept optimizations.   


With the right changes at the level of your self-concept you will experience the peaceful consistent trades you know you are capable of. 


A well-optimized self-concept does two things for traders

1. Removes the confirmation bias found in fear based tendencies.  Because you can now replace the mental programming that sabotages your ability to enter and exit your trade with a mindset that brings consistent profitable execution of your trading strategy. 


2. Increases your mental bandwidth and phycological potential to enter and exit trades profitably.  When you have access to 100% of your skills and knowledge because of how your self-concept is optimized the funds in your trading account will grow. 


How we can help


With so much to track, and so much at stake it's hard not to become compulsive, irrational, erratic or undependable. 


Most traders try to change their thoughts, feelings, or behaviors without using the mechanics that cause their automatic responses.


At selfconcept.com, you'll be able to evolve as a trader at your fastest pace.  This gives you decades of productive change condensed into a single year of self-concept optimizations.   


With the right changes at the level of your self-concept you will experience the peaceful consistent trades you know you are capable of. 



Your plan for becoming a Self-Concept Optimized™ Trader


1. Schedule an appointment 

2. Get a custom plan to transform your self-concept 

3. Have an expert coach, facilitate the change that will improve your performance as an entrepreneur. 

When you update your self-concept to have the tendencies of a world class trader, you become world class. 


What sets truly successful traders apart from everyone else using the same indicators?  It's what they feel, where their attention goals before, during and after each trade. 


With the right guidance you can install the capabilities that will help your improve trades.  Then with each trade you can reflect on what thoughts, feelings and actions helped you and what hurt your results.  Then you can update your self-concept to make those improvements.