Take the guesswork out of becoming the kind of person you want to be. With the help of the Self-Concept model™, you can confidently create a vision for yourself and develop a plan to become the person who creates it.
Free Interactive Class
Online Group Coaching
Gratitude For Our Founding Researcher
If You are a Teacher, Coach, Trainer or Therapist...
Meet Damon Cart.
Damon is a researcher, coach, speaker and the co-founder of The Self-Concept Research Group here at selfconcept.com.
He is the world's leading expert in creating long-term, internal transformations using the Self-Concept model™.
Damon is a master at helping teachers, therapists, coaches and high-performance trainers create lasting change for their students and clients at the identity level.
Damon empowers the team at selfconcept.com and his clients to apply the framework that consistently provides life-altering results.
If you are looking for an up-to-date, real world understanding of what it takes to create lasting change for yourself or your clients, speaking to Damon is right for you.
Appearances:
- In-person Presentation at NLP Global Summit (Las Vegas) - Mar 20th - 23rd 2023

If you're are looking to participate or learn from our research project...
Meet Nathaneal Mohr.
Nathaneal is co-founder of The Self-Concept Research Group.
He is an independent researcher, consultant, and educator. Nathaneal is organizing the world's largest body of research on identity change. His special focus is on uncovering how changing the self-concept influences human performance.
If You Have Any Questions...
Meet Iulia Cart.
Iulia specializes in organizing our ongoing research on the Self-Concept model and integrating the leadership team. She holds everything together, provides cadence, and helps to execute the big picture.
If you or your team have any general questions on the following contact Iulia:
The Self-Concept model™
Virtual trainings
Customized trainings
Sharing this research
Customer Service needs
Submitting your transformation
Questions about certification